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From Corporate Cubicles to Creator Culture: How Employee-Generated Content (EGC) is Redefining Trust
AI-generated by FCG Corporate culture is no longer defined solely by the C-suite or leadership decks. It’s being shaped in real time by the people working inside it. Lived experience has become the new currency of trust. The Influencers Hiding in Every Office Scroll any platform long enough and you’ll see it: someone filming their walk into the office, sharing the script they used for a promotion conversation, car venting sessions between meetings, or breaking down what their
May 75 min read


Unpopular Opinion: I Don’t Think AI Influencers Are Going to Stick!
AI’s taken over just about every corner of marketing but should we let it be the face of influence, too? As someone who works closely with creators, I’m not so sure the hype matches the human impact. AI influencers aren’t going to stick; at least not as main characters.. let's talk about it.
Jul 25, 20253 min read
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